Malibu: What’s Your Mix?

Campaign concept - self-initiated project

Malibu, a popular white rum producer, has decided to branch out and target a wider audience with their new ‘Dark Rum’. The brief was to create a campaign aimed at the younger generation of drinkers which would encourage more people to try dark rum based cocktails and also teach them the many varieties of drinks that can be created from using Malibu Dark Rum.