Web design and UX design
During my time at 'Think Money Group', I worked on the Ocean Finance team. Ocean Finance mainly focuses on the sale of bad credit credit cards, but it also offers life insurance, personal loans, home owner loans, mortgages and gadget insurance.
A/B test examples
I was involved with conducting A/B tests (split tests) for Ocean Finance and its varying products. Comparing the data of two versions of a webpage allowed for a data driven approach to design changes. The goal was to increase conversion from one stage of a journey to another and ultimately increase sales of a particular product. See below a few examples of tests that where conducted.
We saw a lot of users quickly leaving the form page of the Credit Card journey even though they had engaged with the call to action on the previous landing page. There could be many reasons for this but as a test, we created an 'exit intent' pop up modal which would appear once the user had attempted to leave the browser window. This test proved to have a negative effect on keeping customers engaged with the form.