Ocean Finance

Web design and UX design

During my time at 'Think Money Group', I worked on the Ocean Finance team. Ocean Finance mainly focuses on the sale of bad credit credit cards, but it also offers life insurance, personal loans, home owner loans, mortgages and gadget insurance. 

 

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(Above) Here is an example of a customer journey map for Ocean Car Insurance. Mapping out the customer journey like this helps to tell story of the customer’s experience. Matching the journey to analytical data can also help to indicate drop offs within the journey and highlight areas than need reviewing. 

(Above) Here is an example of a customer journey map for Ocean Car Insurance. Mapping out the customer journey like this helps to tell story of the customer’s experience. Matching the journey to analytical data can also help to indicate drop offs within the journey and highlight areas than need reviewing. 

A/B test examples

I was involved with conducting A/B tests (split tests) for Ocean Finance and its varying products. Comparing the data of two versions of a webpage allowed for a data driven approach to design changes. The goal was to increase conversion from one stage of a journey to another and ultimately increase sales of a particular product. See below a few examples of tests that where conducted.

This very simple split test involved taking the existing Personal Loans landing page and magnifying the header content to create a variant. The magnified header variant proved to increase conversion to the form page by 8%. This was a hugely successful test considering the cost and time that has to go into getting a user to land on the landing page in the first place.

This very simple split test involved taking the existing Personal Loans landing page and magnifying the header content to create a variant. The magnified header variant proved to increase conversion to the form page by 8%. This was a hugely successful test considering the cost and time that has to go into getting a user to land on the landing page in the first place.


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We saw a lot of users quickly leaving the form page of the Credit Card journey even though they had engaged with the call to action on the previous landing page. There could be many reasons for this but as a test, we created an 'exit intent' pop up modal which would appear once the user had attempted to leave the browser window. This test proved to have a negative effect on keeping customers engaged with the form. 


Social media advertising brings a huge percentage of traffic to the Ocean Credit Card journey. Our top performing ad for Facebook didn't have any continuity with the landing page and form which the user would see once they had clicked the ad. Our test variation added more of a consistent style to the landing page and form header which in theory would allow the customer to relate back to the ad that they had originally engaged with and reduced alienation. This test saw an increase of click throughs from the landing page to the form.

Social media advertising brings a huge percentage of traffic to the Ocean Credit Card journey. Our top performing ad for Facebook didn't have any continuity with the landing page and form which the user would see once they had clicked the ad. Our test variation added more of a consistent style to the landing page and form header which in theory would allow the customer to relate back to the ad that they had originally engaged with and reduced alienation. This test saw an increase of click throughs from the landing page to the form.


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